El Mero Mero considers itself "The Mezcalero's Mezcal" and began  operations in 2011. All production is overseen by mezcalero Justino  Garcia Cruz. The bottle label is designed by Carlos Zerpa, one of the  most important Latin American contemporary artists. Senor Cruz and the  surrounding mezcaleros are starting to slowly and carefully cultivate  agave Tobala and Tepextate in order to develop more sustainable  production practices.