Prima's Minister of Value is Giving the House Away Again!

Since John, i.e. the cat, is away right now, it’s time for the mice, i.e. his wonderful staff, are going to play…seriously play by offering our version of the Friday Follies. Taking a page from John’s playbook, we have selected a group of wines, both red and white (and two bubblies) and reduced the prices to make them irresistible to value-loving customers, like you and I, PRIMA Vini’s aptly named ‘Minister of Value’. While that title might suggest low prices only, value can be found at any price level, as long as the quality and authenticity are there and the wine delivers more than the cost would imply. Please enjoy the selection below and see if you agree.
Cheers, Frank
Note: Limited to stock on hand, but don’t hesitate to ask about supply.
Check the whole list here

ORDER $400 OR MORE
AND HAVE THE SHIPPING INCLUDED TOO

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Bubbles



1)Nv Champagne Bochet-Lemoine Brut 375 ml (half bottles) Regular Price $22.99, Friday Follies Price: $17.99
Stock up on these fun Champagne ‘shooters’, made by our friends Jacky and Valerie Bochet in the village of Cormoyeux. A good percentage of Pinot Meunier makes it rich and forward.

2) Nv Champagne Lanson Black Label Brut, France
Regular Price $54.99, Friday Follies Price: $39.99
Tremendous value in Brut Champagne from a very well-known, prestigious house located in the Montagne de Reims. Produced from highly-rated vineyards and using all three classic Champagne varieties.

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White



3)2023 Jadix Picpoul de Pinet, Languedoc
Regular Price $18.99, Friday Follies Price: $16.99
As much fun to drink as it is to say, “peek-pool de pin-nay”. This popular white wine from the south of France, bordering the Mediterranean, is the perfect white wine for everyday enjoyment. Fresh fruit with tantalizing acidity and a crisp finish.

4)2023 Isabelle Garrault Sancerre Les Grands Monts, Loire Valley
Regular Price $37.99, Friday Follies Price: $33.99
Don’t pass on this gorgeous Sancerre, a perennial favorite of the PRIMA staff and scores of loyal customers. Classically-styled and quite delicious.

5)2022 Antonucci Verdicchio dei Castelli di Jesi, Marches
Regular Price $22.99, Friday Follies Price: $18.99
Speaking of ‘classic’, this Verdicchio is wonderfully expressive of its coastal region and Mediterranean climate. Lovely, minerally-dry finish.

6)2022 Frank Family Chardonnay, Los Carneros
Regular Price $35, Friday Follies Special $29.99
The California benchmark!

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Red Wine

7)2022 Bernardus Pinot Noir, Arroyo Seco
Regular Price $36, Friday Follies Special $27.99
A lovely surprise, this is for lovers of fruity, intense Pinot but there’s a lot of snap here.
8) 2021 Gainey Pinot Noir, Santa Rita Hills
Regular Price: $29.99, Friday Follies Price: $19.99
Finding good affordable Pinot Noir is always a challenge but the Gainey delivers a generous mouthful of plush fruit with a bright finish.

9)2019 El Coto Rioja Crianza, Spain
Regular Price: $15.99, Friday Follies Price: $14.99
Superb value in Tempranillo from one of Spain’s biggest names, sourcing fruit from all three major sub-zones of this old, highly-respected region.

10) 2022 M. Chapoutier Belleruche Cotes du Rhone, France
Regular Price: $17.99, Friday Follies Price: $15.99
The name Chapoutier is synonymous with the highest quality Rhone wines, from this delicious and affordable Cotes du Rhone to their rare single-cuvée Hermitage. Great value in everyday red wine.

11) 2019 Produttori del Barbaresco Barbaresco, Italy
Regular Price: $54.99, Friday Follies Price: $47.99
Produttori del Barbaresco needs no introduction as this long-established and highly regarded co-operative is famous for its incredible Nebbiolo-based wines. Rarely on sale!

12)2019 Jordan Cabernet Sauvignon, Alexander Valley
Regular Price $65, Friday Follies Special $53
Down to our last few cases of this Sonoma County blue chip at a fantastic price.



ORDER $400 OR MORE
AND HAVE THE SHIPPING INCLUDED TOO
Check the whole list here