Wine Clubs….PRIMA Style!

PRIMA’s wine clubs have long been regarded as some of the best in the business. Not only do they offer incredibly unique wines from the world’s best producers, they provide excellent value as well.
As a club member, you will receive a well-written newsletter, 10% discount off all PRIMA Vini wines (excluding NET priced, pre-discounted or allocated items) and generous discounts on reorders.


Il Consorzio di PRIMA

True Variety- True Value!
$54.00 per month - 3 Bottles Per Shipment

This is where most people start- Every month you’ll receive three bottles of the world’s most unique reds, whites and roses chosen by Frank Rothstein, PRIMA’s famous ‘Minister of Value.’ Can’t miss here!

For more information or to sign up, email


Champagne Lover's Club

You Deserve Bubbles!
$82.00 per month - 2 Bottles Per Shipment

Every month our Sommelier Frank Rothstein chooses a glorious, authentic bottle of artisanal Champagne and pairs it with a fabulous bottle of a sparkling wine from elsewhere. These are the world’s best bubbles!

For more information, email


Super Consorzio di Prima

The World’s Best…Period
$100.00 per month - 2 Bottles Per Shipment

PRIMA owner and wine director John Rittmaster personally chooses the world’s very best wines from the world over for the Super. These are wines that represent the very best of their type and are often made in minuscule quantities and in tight allocation. 80% red, 100% special!

For more information, email




Still have questions? Email us at or give us a call at 925-935-7780

Thank you so much! We would not be here without your support!

With gratitude- John, Frank, Brandon M, Brandon J