We scour the world in search of small family-owned businesses, those who farm sustainably and organically with an eye toward the future and those who value typicity and classicism in their styles. We work with our suppliers—some of the smallest importers and distributors in the market—to extract the most value possible and bring these to you with a fun newsletter, large reorder discounts and lots of extras. Give us a try!
Il Consorzio di PRIMA
True Variety, True Value
Three bottles of wine every month
Only $68.00, plus tax and applicable shipping
Enjoy a trio of what we've been drinking and loving lately, typically comprising one white and two reds. There might be a theme based on specific grapes or regions, or we'll take you on a global wine tour through our monthly picks. We are constantly tasting—so rough, yes—and considering wines that punch way above their weight class, so you can look forward to a little something special in every bottle.
Or take it up a notch?
PRIMA’s Super Consorzio
Simply the Best
Two bottles per month
$120, plus tax and applicable shipping
Savor two top-tier selections handpicked by our owner and wine director John Rittmaster, who has been heading the Super Consorzio for more than 25 years. The wines he picks are crafted in limited quantities with highly sought-after allocations. Usually reds, always exceptional.
There's no cost to join or leave one of PRIMA’s wine clubs, and there are no minimum stays—take a one-month test-drive to check us out!
For more information or to join, fill out the form on our Contact Us page or email us at info@primawine.com.
Take a peek at recent club packages:
Il Consorzio di PRIMA, April 2026
2024 Alois Pallagrello Bianco 'Caiati', Terre del Volturno, Campania, Italy
2022 Bodegas Nekeas Garnacha 'El Chaparral', Navarra, Spain
2024 Gianfranco Bovio Barbera d'Alba 'Il Ciotto', Piemonte, Italy
Super Consorzio, April 2026
2021 Guido Porro Barolo 'Vigna Santa Caterina', Piemonte, Italy
2021 Massolino Barolo DOCG, Piemonte, Italy
WINE CLUB SHIPPING & PICKUP POLICY
We ship via FedEx Ground, unless you specify that you would prefer faster delivery or to change carrier to UPS. Although recent fuel surcharges have increased our shipping costs considerably, we remain committed to keeping prices as low as possible for you. As of April 22, 2026, we will maintain our original shipping rates until further notice.
Current Wine Club Shipping Rates:
Within California: $20
All Other Qualifying Contiguous States: $24
Pickup at our store is always free!
Club sets must be picked up within 30 days after the monthly release, as we are very limited on storage space. Orders remaining after 30 days will incur storage fees. Orders not picked up after 90 days will be considered forfeited and returned to stock with no refund given; a restocking fee may apply.