Stay tuned here and on our Instagram!

We're moving to Danville!!

And we really don’t want to have to pack up and move a bunch of wine; we’d much rather make it yours. This Friday and Saturday, Feb. 13 & 14, everything in the store will be 20% off for customers that visit and take away their purchases. No phone or online orders, no email—just browse (maybe with a glass of wine in hand), buy and beat it!

This is a glorious opportunity to score wines and spirits that otherwise would never be on sale ... like the collectibles in our Enoteca cellar. 

Stock up for Valentine's Day (we've got lots of bubbly and rosé), the long weekend or just in general!

Come one, come all and help us bid a fond farewell to our Dublin digs (and our beloved 30-year-veteran Frank Rothstein)!

Bring a bottle (or magnum!) of wine to share or drink some of ours. Snacks will be served. All our inventory will be on sale and some fixtures, racks, etc. will be available for cash and carry. Bring your checkbook or Venmo account!

Please RSVP at 925-945-1800 or to info@primawine.com so we have an idea of how many folks to expect.

All guests must be 21 and over, please.