Bourbon Cream is handcrafted using Buffalo Trace Kentucky Straight Bourbon, making it a perfect marriage of rich delicious cream and smooth Kentucky bourbon.You can enjoy it chilled, on the rocks, or pour it in a cup of coffee for an indulgent after...

Another gem from one of our favorite Piemontese producers, Bordiga has been crafting vermouths, amari, and botanical spirits in Cuneo since 1888. Founded by Torino bartender and herbalist Pietro Bordiga, the distillery moved to the foothills of the Alps...

We love this Cortese-based white vermouth for White Negronis or for sipping with a splash of soda and a fresh lemon twist. Balanced and herbal, it will transport you all the way to Piedmont!

Barolo Chinato is one of Piedmont’s great traditional digestivi—Barolo wine infused with quinine bark and an aromatic blend of spices and botanicals. Originally created in the late 19th century as a medicinal tonic, it has become a beloved...

This vermouth carries a particularly personal story for us at PRIMA. Elena Penna-Currado—longtime co-owner and guiding force behind Vietti—helped elevate that historic Barolo estate into one of Piemonte's modern reference points before...

Fontbonne comes from the same alpine herbal tradition that produced Chartreuse, and for many drinkers it offers a fascinating point of comparison. The recipe dates to the early 20th century and was developed by monks in the Chartreuse order before the...

True maraschino bears little resemblance to the syrupy red cherries many people associate with the name. At Bordiga in Piemonte, Marasca cherries are distilled—pits and all—which lends the liqueur its signature almond-like note. The...

In 1894, the recipe for Amaro Lucano was first created in the family bakery in Pisticci, a small village in the province of Matera in Basilicata. For over 120 years, Lucano has produced quality liqueurs though time-tested traditional methods combined...

Before the modern Martini and Vesper came along, drinks calling for “Kina” or quinquina relied on aromatized wines flavored with quinine bark, a bittering agent originally used in tonic and medicinal wines. When quinine fell out of favor in...

Produced in Piedmont since 1891, Cocchi’s Vermouth di Torino is a reference point for the style—rich, aromatic, and deeply rooted in traditional Italian aperitivo culture. Moscato-based wine provides the backbone, infused with botanicals...

Produced in Piedmont since 1891, Cocchi’s Vermouth di Torino is a reference point for the style—rich, aromatic, and deeply rooted in traditional Italian aperitivo culture. Moscato-based wine provides the backbone, infused with botanicals...

375ml (12.7 fl oz) plastic flask bottle 'PRIMA carries Fireball??' Yes!  'But ... why?' Because that's how the allocation game is played! Carrying Fireball helps us secure allocations of Sazerac royalty, including Buffalo Trace, Eagle Rare,...

Luxardo’s clear “white” bitter offers the familiar bittersweet profile of an aperitivo liqueur without the deep red color (or artificial coloring!). Bright citrus peel, alpine herbs, and gentle bitterness lead into a clean, refreshing...

Barolo Chinato is one of Piedmont’s great after-dinner traditions, an infusion of Barolo wine with quinine bark and an aromatic blend of spices and botanicals. The Margherita Otto version leans classic and elegant: dried rose, orange peel, warm...