Spirits

Cocchi Americano Bianco Aperitivo 750mL
Cocchi
Cocchi Americano Bianco Aperitivo 750mL
Before the modern Martini and Vesper came along, drinks calling for “Kina” or quinquina relied on aromatized wines flavored with quinine bark, a bittering agent originally used in tonic and medicinal wines. When quinine fell out of favor in...
$24.99
Cream of Kentucky Kentucky Bourbon Cask Strength
Cream of Kentucky Kentucky Bourbon Cask Strength
Cream of Kentucky is one of those historic bourbon names that most modern drinkers haven’t encountered, yet the label itself dates back to the late 1800s. The brand was revived in recent years by legendary master distiller Jim Rutledge, the...
$97.99
G4 Tequila Reposado
G4
G4 Tequila Reposado
G4 Tequila Reposado comes from fourth-generation maestro tequilero Felipe Camarena in the highlands of Jalisco, where the Camarena family has been making tequila since 1937. Produced at El Pandillo using traditional methods—slow-roasted agave,...
$62.99
Lalo Tequila Blanco High Proof 2025 Edition 100 proof
Lalo
Lalo Tequila Blanco High Proof 2025 Edition 100 proof
WHOO-EE! This is a true agave lover's dream come true. At a bold 100 proof, this is a striking, undiluted take on the blanco we already know and love. The nose bursts with green cooked agave, citrus zest and bright herbs, plus flashes of white pepper...
$77.99
Pere Magloire Calvados VSOP
Pere Magloire
Pere Magloire Calvados VSOP
This gorgeous apple brandy draws you in from the first swirl—beautifully perfumed with bright apple blossom, warm cinnamon and a subtle touch of clove that feels like a fall orchard at dusk. The lively palate offers juicy apple, baked...
$41.99
Real del Valle Blanco Tequila
Real del Valle
Real del Valle Blanco Tequila
Real del Valle Blanco is a refreshingly straightforward, no-nonsense tequila that lets the agave do the talking. Made from 100% blue Weber agave grown in the red volcanic soils of the Jalisco highlands, it’s distilled with a light touch to preserve...
$25.99
Whistlepig Small Batch Rye Whiskey 10 Year
WhistlePig
Whistlepig Straight Rye Whiskey 10 Year
Batch: A/368 We love this one for its perfect balance of power and polish! WhistlePig’s 10-Year Straight Rye greets you with aromas of orange peel, baking spice and toasted oak. On the palate, it’s rich and layered—think caramel,...
$94.99
Darroze Grands Assemblages 30-year- Blended
Darroze
Darroze Grands Assemblages 30-year- Blended
Maturity begins at 30. The fresh fruit is transformed into dried and candied fruit, the spicy character asserts itself, the first aromas of rancio appear and the alcohol is perfectly mellow. The fiery youth softens and relents. This Grand Assemblage is...
$129.99
Darroze Grands Assemblage 40-Year Bas-Armagnac
Darroze
Darroze Grands Assemblage 40-Year Bas-Armagnac
Maturity begins at 40 years! The fresh fruit is transformed into dried and candied fruit, the spicy character asserts itself, the first aromas of rancio appear and the alcohol is perfectly mellow—the fiery youth softens and relents. This Grand...
$179.99
1982 Darroze Domaine de Bellair Bas-Armagnac
Darroze
1982 Darroze Domaine de Bellair Bas-Armagnac
67% Ugni Blanc, 33% Colombard. Beautiful golden color with a nose marked by aromas of candied fruit (think prune and apricot), sandalwood, wax, honey, apricot jam and butterscotch. Very rich and complex at the same time. On the palate, it explodes with...
$239.99
Amaro Lucano 1L
Amaro Lucano 1L
In 1894, the recipe for Amaro Lucano was first created in the family bakery in Pisticci, a small village in the province of Matera in Basilicata. For over 120 years, Lucano has produced quality liqueurs though time-tested traditional methods combined...
$45.99
Song Cai Vietnam Floral Gin
Song Cai Vietnam Floral Gin (700ml)
Sông Cái is a marriage of the vast deltas and remote mountains of Việt Nam. Deltas are central to Việt Nam’s agricultural life, and culture. This riparian landscape lives according to the rhythm of flood and drought, of planting and harvest. For this...
$38.99
El Tesoro Anejo Tequila
El Tesoro de Don Felipe
El Tesoro Anejo Tequila
A benchmark traditional tequila from the Camarena family, El Tesoro is made at the historic La Alteña distillery in the highlands of Jalisco using old-school methods—stone tahona extraction, open fermentation, and distillation to proof with...
$79.99
Cocchi Vermouth di Torino
Cocchi
Cocchi Vermouth di Torino
Produced in Piedmont since 1891, Cocchi’s Vermouth di Torino is a reference point for the style—rich, aromatic, and deeply rooted in traditional Italian aperitivo culture. Moscato-based wine provides the backbone, infused with botanicals...
$28.99
Cocchi Vermouth di Torino
Cocchi
Cocchi Vermouth di Torino 375ml
Produced in Piedmont since 1891, Cocchi’s Vermouth di Torino is a reference point for the style—rich, aromatic, and deeply rooted in traditional Italian aperitivo culture. Moscato-based wine provides the backbone, infused with botanicals...
$15.99
Willett Family Estate Rye 4 Yr Cask Strength
Willett
Willett Family Estate 4 Yr Rye Whiskey Cask Strength
114.6 proof (57.3% ABV) Cult favorite Kentucky rye bottled at cask strength by Willett, whose distinctive green-top releases have become objects of obsession among whiskey nerds. Bold and aromatic with classic rye spice—clove, cinnamon, orange...
$74.99
Luxardo Bitter Bianco
Luxardo Bitter Bianco
Luxardo’s clear “white” bitter offers the familiar bittersweet profile of an aperitivo liqueur without the deep red color (or artificial coloring!). Bright citrus peel, alpine herbs, and gentle bitterness lead into a clean, refreshing...
$27.99
Negroni Bianco Cocktail Kit
Negroni Bianco Cocktail Kit
The Negroni Bianco Kit - Regular Price $102.97,  Negroni Season Special $92.99! Includes one bottle each of: Bordiga Occitan Gin, Luxardo Bitter Bianco, Cocchi Americano We here at PRIMA are diehard advocates of a good Negroni and we happily...
$92.99
Redwood Empire Rocket Top Rye 100proof
Redwood Empire
Redwood Empire Rocket Top Rye 100proof
100 proof (50% ABV)Distillation season: Spring 2019Batch 004 From Northern California’s Redwood Empire distillery, Rocket Top is named for a towering redwood in Humboldt County and built around a bold rye mashbill. Peppery rye spice meets orange...
$78.99
Bordiga 'Occitan' London Dry Gin
Bordiga
Bordiga Occitan London Dry Gin
One of our favorite Piemontese producers, Bordiga has been quietly crafting excellent vermouths, amari, and herbal spirits at the foot of the Alps since 1888. Founded by Turin bartender and herbalist Pietro Bordiga, the distillery moved to nearby Cuneo...
$43.99
George Dickel Bottled In Bond Tennessee Whiskey
George Dickel
George Dickel Bottled In Bond Tennessee Whiskey
100 proof (50% ABV) George Dickel’s Bottled-in-Bond releases have quietly become some of the best values in American whiskey. Produced under the strict rules of the 1897 Bottled-in-Bond Act—one distilling season, one distillery, minimum four...
$54.99
FEW Straight American Whiskey
FEW Spirits
FEW Straight American Whiskey
93 proof (46.5% ABV) Chicago’s FEW Spirits helped lead the modern Midwestern craft distilling movement, and their Straight American Whiskey remains one of the category’s more interesting mashbill experiments. Rather than bourbon or rye...
$49.99
Margherita Otto Barolo Chinato 500 ml
Margherita Otto
Margherita Otto Barolo Chinato 500 ml
Barolo Chinato is one of Piedmont’s great after-dinner traditions, an infusion of Barolo wine with quinine bark and an aromatic blend of spices and botanicals. The Margherita Otto version leans classic and elegant: dried rose, orange peel, warm...
$65.99
Fireball Cinnamon Whisky 375ml
Fireball
Fireball Cinnamon Whisky 375ml
375ml (12.7 fl oz) plastic flask bottle 'PRIMA carries Fireball??' Yes!  'But ... why?' Because that's how the allocation game is played! Carrying Fireball helps us secure allocations of Sazerac royalty, including Buffalo Trace, Eagle Rare,...
$6.99
$4.99
Corazon Single Estate Extra Añejo Tequila
Corazon
Corazon Single Estate Extra Añejo Tequila
Corazón’s Single Estate project focuses on agave grown entirely on the distillery’s own land, giving the tequila a clear sense of place before it ever sees a barrel. Extended aging in oak pushes this extra añejo into richer...
$59.99
Elijah Craig Straight Rye Whiskey
Elijah Craig
Elijah Craig Straight Rye Whiskey
94 proof (47% ABV) From Heaven Hill, one of Kentucky’s most respected whiskey houses, Elijah Craig Rye delivers a classic, well-balanced take on the style. Punchy rye spice leads the way, supported by caramel sweetness, toasted oak, citrus peel,...
$34.99
Cazcanes Tequila No. 7 Reposado
Cazcanes
Cazcanes Tequila No. 7 Reposado
80 proof (40% ABV) Cazcanes has become something of a cult favorite among tequila purists, thanks to its almost stubbornly traditional approach to production. The distillery sources mature highland agave, cooks it slowly, ferments naturally, and uses...
$99.99
Cazcanes Tequila No. 7 Añejo
Cazcanes
Cazcanes Tequila No. 7 Añejo
80 proof (40% ABV) The añejo builds on the same meticulous production as their reposado—slow-cooked highland agave, natural fermentation, and that distinctive Navichi spring water that gives Cazcanes its bright, mineral lift. Extended...
$139.99
Bordiga Maraschino Liqueur 700 ml
Bordiga
Bordiga Maraschino Liqueur 700 ml
True maraschino bears little resemblance to the syrupy red cherries many people associate with the name. At Bordiga in Piemonte, Marasca cherries are distilled—pits and all—which lends the liqueur its signature almond-like note. The...
$39.99
Nonino L'Aperitivo
Nonino
Nonino L'Aperitivo
The Nonino family is best known for their groundbreaking grappa, but this bright aperitivo shows the same attention to balance and ingredient quality. Orange peel, rhubarb, and alpine herbs create a lively bittersweet profile that feels lighter and...
$49.99
Fontbonne Herbal Liqueur
Fontbonne
Fontbonne Herbal Liqueur
Fontbonne comes from the same alpine herbal tradition that produced Chartreuse, and for many drinkers it offers a fascinating point of comparison. The recipe dates to the early 20th century and was developed by monks in the Chartreuse order before the...
$56.99
Nordes Atlantic Gin 700ml
Nordes
Nordes Atlantic Gin 700ml
A distinctly Spanish take on gin, Nordés comes from Galicia and is distilled from Albariño grape spirit rather than grain. The botanicals lean coastal and aromatic—white flowers, citrus, and subtle herbs—creating a softer,...
$39.99
1984 Darroze Domaine de Cantau Mauleon d’Armagnac
Darroze
1984 Darroze Domaine de Cantau Mauleon d’Armagnac
The Darroze family has long been one of Armagnac’s great champions, bottling single-estate, vintage Armagnacs that capture the personality of individual domaines rather than blending across producers. It’s a Burgundy-like philosophy applied...
$234.99
Uncle Val's Botanical Gin
Uncle Val's
Uncle Val's Botanical Gin
Uncle Val’s is a small but distinctive California gin inspired by the founder’s uncle, a lifelong gardener whose herb garden became the blueprint for the recipe. Rather than pushing juniper aggressively—as many classic London Dry gins...
$34.99
Elena Spirits Gin (London Dry in Langa Style)
Elena Spirits Gin (London Dry in Langa Style)
It was years ago when Elena Penna, a native of these hills and one of the principals of Castiglione Falletto’s iconic Vietti winery, told me that, while she, of course, loved making wine, that the tradition Gin making in Piemonte was also a passion...
$39.99
Elena Vermouth di Torino Rosso 1 LITER
Elena Spirits
Elena Vermouth di Torino Rosso 1 LITER
This vermouth carries a particularly personal story for us at PRIMA. Elena Penna-Currado—longtime co-owner and guiding force behind Vietti—helped elevate that historic Barolo estate into one of Piemonte's modern reference points before...
$36.99
Traveller Blended Whiskey
Buffalo Trace
Traveller Blended Whiskey
Traveller Whiskey sets itself apart with a smooth, approachable blend crafted by Buffalo Trace Master Distiller, Harlen Wheatley and 8x Grammy Award-winning Chris Stapleton, chosen from 50 experimental recipes as 'Blend No. 40'. Its flavor profile is a...
$39.99
$29.99
Giovi Grappa Ortica e Limone 650 ml
Giovi Grappa Ortica e Limone 650 ml
From the slopes of Mount Etna comes this markedly less sweet, bright and refreshing Grappa of nettles and lemon in a foundation of Nerello Mascalese grapes from the micro-distiller Giovi. It’s a 42% ABV splash of...
$59.99
Blue Run Kentucky Straight Emerald Rye
Blue Run
Blue Run Kentucky Straight Emerald Rye
116.7 proof (58.35% ABV)Batch: Winter, 10/25/2022 Blue Run has built a reputation among whiskey collectors for releases that combine serious distilling talent with small-batch blending, and Emerald Rye is one of the clearest examples of why the brand...
$107.99
Negroni Insorti 17%
Negroni Insorti 17%
Negroni Insorti is a rebellious riff on Italy’s iconic aperitif, crafted by the famed Cappelletti family in Alto Adige. Wine-based and vegan-friendly, this ready-to-pour Negroni balances zesty citrus, bitter herbs and a hint of juniper with floral...
$17.99
Cocchi Barolo Chinato 16.5% 500ml
Cocchi
Cocchi Barolo Chinato 16.5% 500ml
Barolo Chinato is one of Piedmont’s great traditional digestivi—Barolo wine infused with quinine bark and an aromatic blend of spices and botanicals. Originally created in the late 19th century as a medicinal tonic, it has become a beloved...
$54.99
Winestillery London Dry Gin 700 ml
Winestillery
Winestillery London Dry Gin 700 ml
Winestillery takes a slightly unusual approach to gin: Instead of grain spirit, the base alcohol comes from grapes grown and distilled at the family’s own Oregon winery. That wine-based spirit gives the gin a rounder texture and subtle aromatic...
$61.99
Bordiga Chiot Montamaro Bitters 700mL
Bordiga
Bordiga Chiot Montamaro Bitters 700 ml
Another gem from one of our favorite Piemontese producers, Bordiga has been crafting vermouths, amari, and botanical spirits in Cuneo since 1888. Founded by Torino bartender and herbalist Pietro Bordiga, the distillery moved to the foothills of the Alps...
$35.99
Hinotori 5 Year Whisky
Hinotori
Hinotori 5 Year Japanese Blended Whisky (700ml)
Japanese whisky famously grew out of Scotch inspiration, but over the past century it has developed its own aesthetic—precision, balance, and remarkable drinkability. The category’s global reputation today is largely built on iconic houses...
$59.99
Supergay Vodka
Supergay
Supergay Vodka 750 ml
Queer-owned and -staffed, PRIMA is proud to offer wines and spirits that celebrate craftsmanship, character and community. Made in small batches in New York with local ingredients, Supergay vodka is cheerfully smooth enough for sipping and shows great...
$32.99
Cimarron Blanco Tequila
Cimarron
Cimarron Blanco Tequila
Cimarrón Tequila from Atotonilco, Jalisco is distilled from hillside agave grown at 4,620′ elevation, where plant sugars reach an average of 24-26° Brix. A low-pressure, slow agave roast creates Cimarrón's bright, forward flavor,...
$24.99
Contratto Vermouth Bianco
Contratto
Contratto Vermouth Bianco 750 ml
We love this Cortese-based white vermouth for White Negronis or for sipping with a splash of soda and a fresh lemon twist. Balanced and herbal, it will transport you all the way to Piedmont!
$27.99
Buffalo Trace Bourbon Cream
Buffalo Trace
Buffalo Trace Bourbon Cream
Bourbon Cream is handcrafted using Buffalo Trace Kentucky Straight Bourbon, making it a perfect marriage of rich delicious cream and smooth Kentucky bourbon.You can enjoy it chilled, on the rocks, or pour it in a cup of coffee for an indulgent after...
$18.99
The Dalmore 12 Year Highland Single Malt Scotch Whisky
The Dalmore
The Dalmore 12 Year Highland Single Malt Scotch Whisky
Highlands, Scotland- With its intricate aromas and flavors, it is recognized as a whisky with character far beyond its age. Aromas of citrus fruits, chocolate, and spices. Concentrated citrus flavors on the palate with notes of oloroso sherry and hints...
$64.99